Intro to Adam Bensman: The following article is written by a contributor, Adam Bensman from Brain Hickey. Adam is a master copywriter, who knows how to grab an audience’s attention by creating fun-to-read, conversion-focused copy. He and I have worked together on several projects and he’s one smart guy worth listening to. You’re about to learn the […]
Read MoreExpiring links are an amazing way to create a sense of urgency in your prospects. If you’ve read Robert Cialdini’s book about Influence, you’ll see how this fits perfectly into his ‘scarcity’ principle. Marketers have used this tactic for decades and now you can automate the process in Infusionsoft. In the video below, I give an example […]
Read MoreHave you ever skipped what you thought were a few ‘minor’ steps in the Ikea instruction manual, just to realize an hour later that you missed one of the most critical pieces? (and now you have to disassemble the whole thing!) I have little patience for these instruction manuals and I do this almost every time […]
Read MoreIf you’ve read some of my other blog posts (Leadsource ROI Reporting, Trending open rates in Infusionsoft), then you’ll know I’m a big fan of reporting and getting accurate information from Infusionsoft. This article will show you how to get more information from your campaigns to make informed decisions about your email content and calls […]
Read MoreBefore takeoff, pilots are required to go through a rigorous checklist to make sure everything is set before the upcoming flight. In other words, their checklists help determine the success of the flight and the safety of everyone on board. Similarly, this marketing checklist will help you set up a successful campaign. Every campaign should […]
Read MoreIf you work in small business, you already know the value of a referral. But my guess is your business, like most others, doesn’t do a good enough job at asking for them. This is normal in small business because asking for referrals is generally an afterthought. The beauty of Infusionsoft is that it takes […]
Read MoreThere are very few tools available for small business that combine both sales CRM and marketing automation in one tool. Infusionsoft is a wonderful platform for allowing small businesses to do what, until recently, only large businesses with huge budgets could do. The ability to have both the sales and marketing data in one location […]
Read MoreDoes this article look too long to read? Check out the downloadable template at the bottom. Having worked with hundreds of businesses, I’ve seen too many marketing campaigns that are thrown together at the last minute and launched just because ‘we’re in a time-crunch’. Know the feeling? Before you launch your next shoot-from-the-hip marketing campaign, […]
Read More